Flo Rida, real name Tramar Dillard, filed his initial lawsuit against Celsius in 2021, citing that they breached their 2014 contract. His legal team alleges that from 2014 to 2016, the company didn't keep its end of the deal to pay the rapper bonuses or stock options despite claims of contributing to Celsius' growth and sales. The influence in question includes Flo Rida's promotion of the energy drink in the music video for 'Hola' where a group of young people is seen drinking 'Celsus Heat.' At this time, Flo Rida's team is seeking a minimum of $30,000 in damages. The suit filed is on counts of breach of contract, accounting, and unjust enrichment.