{"id":24997,"date":"2023-03-30T09:18:23","date_gmt":"2023-03-30T13:18:23","guid":{"rendered":"http:\/\/worldjusticenews.com\/news\/?p=24997"},"modified":"2023-03-30T09:18:23","modified_gmt":"2023-03-30T13:18:23","slug":"metas-anti-piracy-deal-how-facebook-broadcasters-kill-live-pirate-streams","status":"publish","type":"post","link":"https:\/\/worldjusticenews.com\/news\/2023\/03\/30\/metas-anti-piracy-deal-how-facebook-broadcasters-kill-live-pirate-streams\/","title":{"rendered":"Meta\u2019s Anti-Piracy Deal: How Facebook &#038; Broadcasters Kill Live Pirate Streams"},"content":{"rendered":"<p>Meta and Italian broadcaster RTI have just announced a multi-year partnership to prevent the TV company&#8217;s content from being pirated on platforms such as Facebook. The deal will see RTI and Meta collaborate on the implementation of systems to protect RTI content, including live TV broadcasts. Here&#8217;s how that&#8217;s likely to work.<\/p>\n<p>For reasons that make absolutely no sense while somehow making perfect sense, millions of internet users think that social media platforms are perfect for piracy.<\/p>\n<p>Social media platforms like Facebook are admittedly quick and easy, but such positives are quickly overwhelmed by extraordinary privacy issues, not to mention centralized control. Nevertheless, the masses love quick and easy so in common with similar platforms everywhere, social media has a piracy problem.<\/p>\n<h2>Partners Against Piracy<\/h2>\n<p>This week Meta and Italian broadcaster RTI announced the signing of a multi-year partnership that will attempt to prevent the latter\u2019s TV content from being pirated on Meta platforms. According to RTI, the companies will \u201ccollaborate on the implementation of a set of tools and systems\u201d to protect RTI\u2019s copyrighted content, including its live TV broadcasts.<\/p>\n<p>The odds of Meta\/Facebook implementing systems that only benefit RTI seem slim, but it may be possible to identify areas for improvement useful to a broader set of rightsholders. However, since RTI specifically mentions that Meta will provide dedicated training on how to use Meta\u2019s \u2018Rights Manager\u2019 system more effectively, it wouldn\u2019t be a surprise if that was the key focus of the agreement.<\/p>\n<p>So what is Rights Manager, and how does it work?<\/p>\n<h2>Rights Manager Took Inspiration From Content ID<\/h2>\n<p>YouTube\u2019s Content ID system first appeared more than 15 years ago, and today many users of the site will have seen it in action. Content ID uses algorithms to generate digital \u2018fingerprints\u2019 of content uploaded to the platform which can then be compared against reference files (original content) provided by rightsholders.<\/p>\n<p>When a match is found, rightsholders have several broad options \u2013 block the uploaded content, monitor its statistics, monetize the upload with advertising and take the revenue, or sit back and do nothing.<\/p>\n<p>Facebook launched its own content-matching, rights management tool in 2016. In common with Content ID, Rights Manager relies on reference files uploaded to the platform by rightsholders.<\/p>\n<p>When a match is found, rightsholders can perform \u2018match actions\u2019 \u2013 block the uploaded content, monitor for insights into performance and audience engagement, place a banner on matching videos linking to content of their choice, or monetize with advertising and, of course, take the revenue.<\/p>\n<p>In common with YouTube\u2019s system, \u2018match actions\u2019 can be mixed, such as blocking in one country but taking revenue in another.<\/p>\n<p>&nbsp;<\/p>\n<p><center><em>Rights Manager panel<\/em><a href=\"https:\/\/torrentfreak.com\/images\/rights-manager.png\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-233117\" src=\"https:\/\/torrentfreak.com\/images\/rights-manager.png\" sizes=\"auto, (max-width: 610px) 100vw, 610px\" srcset=\"https:\/\/torrentfreak.com\/images\/rights-manager.png 1020w, https:\/\/torrentfreak.com\/images\/rights-manager-300x241.png 300w\" alt=\"rights-manager\" width=\"610\" height=\"490\" \/><\/a><\/center>&nbsp;<\/p>\n<p>The details of the Meta\/RTI \u2018partnership\u2019 are unknown, but it\u2019s worth noting that Rights Manager cannot function without Meta collaborating with rightsholders.<\/p>\n<p>In February 2022, Meta\u00a0<a href=\"https:\/\/torrentfreak.com\/u-s-copyright-office-consultation-triggers-massive-upload-filter-opposition-220216\/\">told<\/a>\u00a0the U.S. Copyright Office that features available in Rights Manager are \u201cthe result of a voluntary collaboration between Meta, rights holders, and many other stakeholders.\u201d Meta said it actively solicits feedback from rightsholders which determines what features to add or change in Rights Manager.<\/p>\n<h2>Matching Reference Content With User Uploaded Content<\/h2>\n<p>Content matching systems have been around for a long time, but those who design and operate them tend not to share too many details. In October 2022, as part of the reCreating Europe project, a group of researchers\u00a0<a href=\"https:\/\/papers.ssrn.com\/sol3\/papers.cfm?abstract_id=4210278\">published a study<\/a>\u00a0that pulled back the veil on fingerprinting systems including Audible Magic, Content ID, and Rights Manager.<\/p>\n<p>The researchers noted how once a reference file is uploaded to Rights Manager, the owner of the content can specify what constitutes a match, under four general \u201cdimensions\u201d \u2013 (1) User Dimension, (2) Geographical Dimension, (3) Comparative Dimension, and (4) Content Dimension \u2013 explained by the researchers as follows:<\/p>\n<blockquote><p><em>According to the user dimension, (1) a reference file uploader can authorize specific pages or accounts to use the content of the reference file. Further, geographical regions (2) can be included\/excluded for viewers. Per the comparative dimension (3), reference file uploaders can specify the temporal overlap between the reference file and an uploaded content that will constitute a match, which in practice is a way of enabling copyright exceptions. For example, copyright owners might allow others to use parts of their video if their posts are not longer than 10 seconds.<\/em><\/p><\/blockquote>\n<p>The researchers found that Content Dimension (4) only applies to videos and live video.<\/p>\n<p>For example, if RTI uploaded one of its recorded TV shows to Rights Manager, it\u2019s likely to be offered a choice; does the company wish to protect only the moving images or the audio content as well? If the soundtrack contains music to which another company owns the rights, a request to protect both could be problematic.<\/p>\n<h2>Taking Down Live Streams<\/h2>\n<p>That YouTube and Facebook are able to take down live streams is well-known, especially by those sitting down to watch a Premier League game or a PPV boxing event without having paid for the pleasure. Broadcasters and sports leagues can use Rights Manager to protect their content but in a statement to the U.S. Copyright Office, Meta said it also uses machine learning to recognize patterns on Facebook.<\/p>\n<p>&nbsp;<\/p>\n<p><center><a href=\"https:\/\/torrentfreak.com\/images\/match-rule.png\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-233123\" src=\"https:\/\/torrentfreak.com\/images\/match-rule.png\" sizes=\"auto, (max-width: 610px) 100vw, 610px\" srcset=\"https:\/\/torrentfreak.com\/images\/match-rule.png 885w, https:\/\/torrentfreak.com\/images\/match-rule-300x213.png 300w\" alt=\"match rule\" width=\"610\" height=\"434\" \/><\/a><\/center>&nbsp;<\/p>\n<p>\u201c[W]e use automated systems that detect and track the presence of keywords typically associated with piracy, prior IP violations from problematic accounts, and other factors that signal the presence of potentially infringing content and bad actors on our platforms. This includes proactively identifying and removing suspected live pirated broadcasts,\u201d Meta explained.<\/p>\n<p>The very nature of live streams means that uploading \u2018reference content\u2019 before an event begins is impossible. However, Rights Manager and Content ID both allow rightsholders to pipe live feeds directly into their platforms meaning that even live content can be matched, give or take a few minutes.<\/p>\n<p>Whether it\u2019s used by Rights Manager is unknown, but some rightsholders have also developed logo recognition systems.<\/p>\n<p>These could be particularly useful during sports broadcasts or PPV events where broadcasters have a tendency to display their logos on screen throughout. There\u2019s also some evidence to suggest that pirate IPTV providers\u2019 logos have been used to identify infringing broadcasts.<\/p>\n<p>With so many technologies available, any number or combination of methods could be deployed, and most people would remain completely oblivious. At least until Facebook\u2019s AI flicks the switch.<\/p>\n<p><em>RTI\u2019s statement on its partnership with Meta can be found here (<a href=\"https:\/\/www.mfemediaforeurope.com\/binary\/documentRepository\/25\/Comunicato%20stampa_2016.pdf\">pdf<\/a>)<\/em><\/p>\n<p>Source: \u00a0<a href=\"http:\/\/worldjusticenews.com\/news\/wp-content\/uploads\/2016\/11\/torrentfreak.png\"><img loading=\"lazy\" decoding=\"async\" src=\"http:\/\/worldjusticenews.com\/news\/wp-content\/uploads\/2016\/11\/torrentfreak.png\" alt=\"TorrentFreak\" width=\"38\" height=\"38\" \/><\/a> <a href=\"https:\/\/torrentfreak.com\/metas-anti-piracy-deal-how-facebook-kills-live-pirate-streams-230329\/\" target=\"_blank\" rel=\"noopener\">TorrentFreak.com<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<div class=\"mh-excerpt\">Meta and Italian broadcaster RTI have just announced a multi-year partnership to prevent the TV company&#8217;s content from being pirated on platforms such as Facebook. The deal will see RTI and Meta collaborate on the <a class=\"mh-excerpt-more\" href=\"https:\/\/worldjusticenews.com\/news\/2023\/03\/30\/metas-anti-piracy-deal-how-facebook-broadcasters-kill-live-pirate-streams\/\" title=\"Meta\u2019s Anti-Piracy Deal: How Facebook &#038; Broadcasters Kill Live Pirate Streams\">[&#8230;]<\/a><\/div>\n","protected":false},"author":1,"featured_media":24998,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"pmpro_default_level":"","footnotes":""},"categories":[2,6],"tags":[335,1468,2551,6014,8355,9311,9312],"class_list":{"0":"post-24997","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-news","8":"category-world","9":"tag-facebook","10":"tag-italy","11":"tag-live-streaming","12":"tag-mediaset","13":"tag-meta","14":"tag-meta-rights-manager","15":"tag-rti","16":"pmpro-has-access"},"_links":{"self":[{"href":"https:\/\/worldjusticenews.com\/news\/wp-json\/wp\/v2\/posts\/24997","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/worldjusticenews.com\/news\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/worldjusticenews.com\/news\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/worldjusticenews.com\/news\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/worldjusticenews.com\/news\/wp-json\/wp\/v2\/comments?post=24997"}],"version-history":[{"count":2,"href":"https:\/\/worldjusticenews.com\/news\/wp-json\/wp\/v2\/posts\/24997\/revisions"}],"predecessor-version":[{"id":25000,"href":"https:\/\/worldjusticenews.com\/news\/wp-json\/wp\/v2\/posts\/24997\/revisions\/25000"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/worldjusticenews.com\/news\/wp-json\/wp\/v2\/media\/24998"}],"wp:attachment":[{"href":"https:\/\/worldjusticenews.com\/news\/wp-json\/wp\/v2\/media?parent=24997"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/worldjusticenews.com\/news\/wp-json\/wp\/v2\/categories?post=24997"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/worldjusticenews.com\/news\/wp-json\/wp\/v2\/tags?post=24997"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}